Messenger Marketing For Photographers
Messenger Automation has transformed my studio almost as much as Andrew’s podcast has, so this page is here to share what I’ve learned, and to help you do it yourself. I’ve also got a course that will give you a massive shortcut (including being able to simply install my chat sequences directly into your own bot).
The video below explains what we’ve been doing and all the nice surprises I found when I started using Messenger automation in our studio.
To try out an example, just click the button below and then click “Get Started” when Messenger pops up.
If you love to analyse your marketing numbers, like click-through rates, conversion rates and costs-per-lead, then this next bit is for you. If you don’t, here’s the short version:
We implemented Andrew’s course a bunch of times, testing and changing things each time, and the results kept getting better.
Now skip this next bit and don’t judge me for being a nerd … or continue with caution!
Four FB Ad Attemps
(With very different results)
After four attempts, some refinement of the ads and the introduction of Messenger, we booked 38 engagement sessions for less than $5 each. The sales from that campaign were also much better, and the shoots were more fun too actually, because we were so well-matched.
On this page, I’m hoping I can help you avoid some of the mistakes I made, so that you can take a shortcut straight to the kind of results we’re getting now. The course is just intended as a much bigger shortcut.
Here’s a little history in numbers:
- % Called 100% 100%
- % Answered Calls (Eventually!) 100% 100%
- % Qualified 64% 64%
- % Booked 43% 43%
6 Bookings ($16.82 / booking)
- % we attempted to call 100% 100%
- % Answered Calls (Approx) 50% 50%
- % Qualified (Approx) 30% 30%
- % Booked 16% 16%
11 Bookings ($33.41 / booking)
- % Called 100% 100%
- % Answered Calls 49% 49%
- % Qualified 38% 38%
- % Booked 10% 10%
17 Bookings ($30.03 / booking)
- % Shortlisted by Messenger 87% 87%
- % Calls Scheduled 79% 79%
- % Calls Answered (1 Attempt) 90% 90%
- % Booked 54% 54%