Have you ever …

Have you ever?

  • Missed out on a portrait session or wedding booking because you were too slow to reply?
  • Spent time replying to a price enquiry (aka tyre-kicker) knowing that you’ll never hear from them again?
  • Run a promo where potential clients gave you their contact details but didn’t seem to want to pick up your calls afterwards?

In our own wedding and portrait studio we’ve been hunting for answers to those things for over a decade. I don’t believe in silver bullets, but Messenger has helped us in all of these areas. We’ve put together a set of examples so you can try it out, and a course to guide you through it all – more on that later!

Why use messenger marketing?

Why use messenger marketing?

90% Reply Rate

We find that even a great email will only get read by 25-30% of people on our mailing list and almost 0% reply. Well-written, automated messages via Messenger have been getting a 90% reply rate. It’s so powerful!

1.3 Billion Users

73% of 18-29 year olds and 66% of 30-59 year olds use Messenger regularly.

If your target clients are 60+, the good news is that only 43% are on Messenger!

Save time

… for your clients and you too. When they have a quick question, they’ll get an instant answer. When you run a promo, messenger can ask smart questions, shortlist leads and even book sessions if you want.

It's Fun!

Clients love it because it’s fast, easy, incredibly responsive.

As an added bonus, your business will stand out from the crowd. It’s crazy how few businesses are taking advantage of this technology so far.

Try it out

Try it out

The absolute best way to find out whether this is going to work for your business is to put yourself in your customer’s shoes and try it out.

We’ve put together a few examples for you to try out. To get started, just click “Send to Messenger” and then choose an automated chat to play with.

It’s also the best way to find out more about our training course, but whether the training is for you or not, I hope the examples help.

Or ask us anything at all.

Who are we?

Who are we?

The short answer is that we’re photographers just like you.

We’re Iain, Jo, Carl and Andrea. We run a wedding and family portrait studio in Melbourne, Australia, and have been doing that since 2005.

It’s Iain’s face you’ll see in the training videos (sorry about that!) but the whole team is here to help.

 

Jo

Jo

Co-founder, Studio manager, Head of keeping-the-ship-afloat

Iain

Iain

Co-founder, Photographer, Director of half-baked ideas

Andrea

Andrea

Marketing assistant, Manychat guru, Karaoke champion

Carl

Carl

Editor, Designer, Manychat guru, Gif hunter

Want some help?

Want some help?

We’ve done a lot of trial-and-error and had many failures, and we’ve packed everything we learnt along the way into a course for you. It’s written by photographers for photographers, and it’s based on techniques and strategies that have been proven in our own studio to consistently help us book great clients.

In the course, I’ll teach you how to integrate messenger smoothly into your existing marketing in a 100% non-spammy way. You’ll learn how to give your potential clients a better experience, massively increase reply rates and focus on booking only those clients who will really enjoy working with you and are happy to invest in great photography.

We’re really excited about it, because we’ve tested this stuff in our own studio and we know it works.

The course is open now, and all six lessons are available.

Seriously, try it out

Seriously, try it out

To see lots of examples or enquire about our training course, just click “Send to Messenger” and then choose an automated chat to play with. Or ask us anything at all.

It’s free, and kinda fun. What have you got to lose?